Platform Economy is the next frontier for insurance to reach emerging consumers in AfricaAfrica scores very low in uptake of insurance with continent’s insurance penetration at 2.8% compared to world’s average of 6.8%. In Kenya…Jan 4, 2021Jan 4, 2021
Published inImpact InsuranceCollaborating to translate market segmentation into product designThis blog follows my previous post on Britam’s findings from its market segmentation exercise, which can be found here.Jul 16, 2018Jul 16, 2018
Published inImpact InsuranceSegmenting an inclusive insurance client base in KenyaBased in a small town in Western Kenya, Aaron has been a potato farmer all his life. Married with five children, Aaron’s life revolves…Mar 22, 2018Mar 22, 2018
