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Saurabh Sharma
Saurabh Sharma

10 Followers

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Jan 4, 2021

Platform Economy is the next frontier for insurance to reach emerging consumers in Africa

Africa scores very low in uptake of insurance with continent’s insurance penetration at 2.8% compared to world’s average of 6.8%. In Kenya, it is even more concerning as penetration has decreased recently as GDP growth rate has outpaced the growth in insurance premiums. …

Platform Economy

4 min read

Platform Economy is the next frontier for insurance to reach emerging consumers in Africa
Platform Economy is the next frontier for insurance to reach emerging consumers in Africa
Platform Economy

4 min read


Published in Impact Insurance

·Jul 16, 2018

Collaborating to translate market segmentation into product design

This blog follows my previous post on Britam’s findings from its market segmentation exercise, which can be found here. At Britam, we wanted to avoid the all-too-common situation when market research findings are shared in a presentation, and then everyone goes back to business as usual. …

Insurance

3 min read

Collaborating to translate market segmentation into product design
Collaborating to translate market segmentation into product design
Insurance

3 min read


Published in Impact Insurance

·Mar 22, 2018

Segmenting an inclusive insurance client base in Kenya

Based in a small town in Western Kenya, Aaron has been a potato farmer all his life. Married with five children, Aaron’s life revolves around his kids and his farm. …

Insurance

4 min read

Segmenting an inclusive insurance client base in Kenya
Segmenting an inclusive insurance client base in Kenya
Insurance

4 min read

Saurabh Sharma

Saurabh Sharma

10 Followers

Expanding new generation insurance business models to reach emerging consumers

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