Jan 4, 2021Platform Economy is the next frontier for insurance to reach emerging consumers in AfricaAfrica scores very low in uptake of insurance with continent’s insurance penetration at 2.8% compared to world’s average of 6.8%. In Kenya, it is even more concerning as penetration has decreased recently as GDP growth rate has outpaced the growth in insurance premiums. …Platform Economy4 min readPlatform Economy4 min read
Published in Impact Insurance·Jul 16, 2018Collaborating to translate market segmentation into product designThis blog follows my previous post on Britam’s findings from its market segmentation exercise, which can be found here. At Britam, we wanted to avoid the all-too-common situation when market research findings are shared in a presentation, and then everyone goes back to business as usual. …Insurance3 min readInsurance3 min read
Published in Impact Insurance·Mar 22, 2018Segmenting an inclusive insurance client base in KenyaBased in a small town in Western Kenya, Aaron has been a potato farmer all his life. Married with five children, Aaron’s life revolves around his kids and his farm. …Insurance4 min readInsurance4 min read
